Emerging market segments in a transitional economy : a study of urban consumers in China
Document Type
Journal article
Source Publication
Journal of International Marketing
Publication Date
1-1-2001
Volume
9
Issue
1
First Page
84
Last Page
106
Publisher
American Marketing Association
Abstract
How to integrate the emerging consumer segments in transitional economies into multinational corporations' global marketing strategies presents a significant challenge. An analysis of China's urban consumers based on a 1997 national survey reveals several market segments that are distinctive in their demographics, psychographics, lifestyles, media usage, and consumption patterns. The findings suggest that multinational corporations need to adapt to the local market conditions in China and other transitional economies.
Print ISSN
1069031X
E-ISSN
15477215
Publisher Statement
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Full-text Version
Publisher’s Version
Language
English
Recommended Citation
Cui, G., & Liu, Q. (2001). Emerging market segments in a transitional economy: A study of urban consumers in China. Journal of International Marketing, 9(1), 84-106.