Title

The opportunity recognition framework in the Hong Kong SMEs context

Document Type

Journal article

Source Publication

The Journal of American Academy of Business

Publication Date

9-2012

Volume

18

Issue

1

First Page

144

Last Page

149

Abstract

This paper presents a preliminary framework of opportunity recognition in the Hong Kong small and medium enterprises (SMEs) context. Guanxi and four trait variables, namely self-monitoring, extroversion, selfefficacy and creativity are the independent variables while the number of opportunity recognized by entrepreneurs is the dependent variable in the framework. The model indicates a mediation effect of guanxi between self-monitoring and the number of opportunities recognized, and between extroversion and the number of opportunities recognized. Meanwhile, SMEs marketing characteristics are determined by personalities and behaviour of the entrepreneurs as they do not conform to the traditional marketing theories (Gilmore et al., 2001). This paper provides new research directions to the field of SMEs marketing.

Print ISSN

15407780

Full-text Version

Publisher’s Version

Recommended Citation

Lam, W., Wong, A. H. K., Tong, C. S. P. & Chen, Z. (2012). The opportunity recognition framework in the Hong Kong SMEs context. The Journal of American Academy of Business, 18(1), 144-149.