Rating with confidence : how rating scales affect future wom behavior
Document Type
Book chapter
Source Publication
ACR Conference Proceedings: NA-Advances in Consumer Research (Volume 42)
Publication Date
2014
First Page
430
Last Page
431
Publisher
Association for Consumer Research
Abstract
It is fairly well accepted that WOM impact the receivers of social information, however there has been far less research to understand its effect on the information providers. How might the process of providing a product rating affect one’s subsequent behavior? For example, will product reviewers behave differently if they offer their rating score on a 2-pt vs. on a 5-pt rating scale?
Publisher Statement
Copyright © 2015 The Association for Consumer Research.
Access to external full text or publisher's version may require subscription.
Full-text Version
Publisher’s Version
Language
English
Recommended Citation
Godes, D., & Chen, Y.-J. (2014). Rating with confidence: How rating scales affect future wom behavior. In J. Cotte & S. Wood (Eds.), ACR Conference Proceedings: NA-Advances in Consumer Research (Volume 42) (pp.430-431). Duluth, MN : Association for Consumer Research. Retrieved from http://www.acrwebsite.org/volumes/1017952/volumes/v42/NA-42