Executive insights : emerging market segments in a transitional economy : a study of urban consumers in China
Document Type
Journal article
Source Publication
Journal of International Marketing
Publication Date
3-1-2001
Volume
9
Issue
1
First Page
84
Last Page
106
Keywords
emerging market segments, transitional economies, urban China, demographic indicators, segment profiles, consumption patterns
Abstract
How to integrate the emerging consumer segments in transitional economies into multinational corporations' global marketing strategies presents a significant challenge. An analysis of China's urban consumers based on a 1997 national survey reveals several market segments that are distinctive in their demographics, psychographics, lifestyles, media usage, and consumption patterns. The findings suggest that multinational corporations need to adapt to the local market conditions in China and other transitional economies.
DOI
10.1509/jimk.9.1.84.19833
Print ISSN
1069031X
E-ISSN
15477215
Publisher Statement
Copyright © Journal of International Marketing
Access to external full text or publisher's version may require subscription.
Full-text Version
Publisher’s Version
Language
English
Recommended Citation
Cui, G., & Liu, Q. (2001). Executive insights: Emerging market segments in a transitional economy: A study of urban consumers in China. Journal of International Marketing, 9(1), 84-106. doi: 10.1509/jimk.9.1.84.19833