Differences in marketing managers' decision making styles within the Asia-Pacific region : implications for strategic alliances
Document Type
Journal article
Source Publication
Journal of Global Marketing
Publication Date
12-1-2008
Volume
21
Issue
1
First Page
63
Last Page
78
Keywords
Asia-Pacific region, Management styles, Marketing decision makers, Strategic alliances
Abstract
Marketing managers around the world are being asked to work with foreign counterparts as never before, but with limited success. This requires integration of decision making styles. The purpose of this study is to apply a management style of decision making measurement technique to selected countries of the Asia-Pacific region to determine the extent of differences in decision-making style among marketing managers. This study surveys marketing managers within Australia, Hong Kong, The Philippines, Vietnam, New Zealand, and China. Within each country different sampling processes and modes of data collection were used by locally-based associates of the researchers, as appropriate for the country. The study results indicate that substantive differences do exist between marketing managers from different cultural/national backgrounds within the Asia-Pacific region and these managers differ in their decision-making styles from managers in other parts of the world.
DOI
10.1300/J042v21n01_06
Print ISSN
08911762
E-ISSN
15286975
Publisher Statement
Copyright © 2008 Taylor & Francis
Access to external full text or publisher's version may require subscription.
Full-text Version
Publisher’s Version
Language
English
Recommended Citation
Albaum, G., Herche, J., Yu, J., & Evangelista, F. (2008). Differences in marketing managers' decision making styles within the Asia-Pacific region: Implications for strategic alliances. Journal of Global Marketing, 21(1), 63-78. doi: 10.1300/J042v21n01_06