Title

Consumer attitudes toward marketing in a transitional economy : a replication and extension

Document Type

Journal article

Source Publication

Journal of Consumer Marketing

Publication Date

3-1-2004

Volume

21

Issue

1

First Page

10

Last Page

26

Keywords

China, Customer satisfaction, Marketing intelligence, National economy, Economic change

Abstract

Burgeoning consumerism in transitional economies has significant implications for both multinational corporations and local companies. Based on a survey of four cities in mainland China, this research examines consumer attitudes toward marketing, and compares the findings with those of previous studies of other economies. The results suggest that consumers in mainland China are less critical of marketing than their counterparts in advanced economies. Furthermore, consumer attitudes toward marketing, beliefs about business, and their interactions have significant effects on consumer satisfaction. The implications for marketing operations in transitional economies and avenues for future research are explored.

DOI

10.1108/07363760410513932

Print ISSN

07363761

E-ISSN

20521200

Publisher Statement

Copyright © Emerald Group Publishing Limited

Access to external full text or publisher's version may require subscription.

Full-text Version

Publisher’s Version

Recommended Citation

Chan, T.-S., & Cui, G. (2004). Consumer attitudes toward marketing in a transitional economy: A replication and extension. Journal of Consumer Marketing, 21(1), 10-26. doi: 10.1108/07363760410513932