Consumer attitudes toward marketing in a transitional economy : a replication and extension
Document Type
Journal article
Source Publication
Journal of Consumer Marketing
Publication Date
3-1-2004
Volume
21
Issue
1
First Page
10
Last Page
26
Keywords
China, Customer satisfaction, Marketing intelligence, National economy, Economic change
Abstract
Burgeoning consumerism in transitional economies has significant implications for both multinational corporations and local companies. Based on a survey of four cities in mainland China, this research examines consumer attitudes toward marketing, and compares the findings with those of previous studies of other economies. The results suggest that consumers in mainland China are less critical of marketing than their counterparts in advanced economies. Furthermore, consumer attitudes toward marketing, beliefs about business, and their interactions have significant effects on consumer satisfaction. The implications for marketing operations in transitional economies and avenues for future research are explored.
DOI
10.1108/07363760410513932
Print ISSN
07363761
E-ISSN
20521200
Publisher Statement
Copyright © Emerald Group Publishing Limited
Access to external full text or publisher's version may require subscription.
Full-text Version
Publisher’s Version
Language
English
Recommended Citation
Chan, T.-S., & Cui, G. (2004). Consumer attitudes toward marketing in a transitional economy: A replication and extension. Journal of Consumer Marketing, 21(1), 10-26. doi: 10.1108/07363760410513932