An empirical test of alternative theories of survey response behaviour

Authors

Felicitas EVANGELISTA, University of Western Sydney, AustraliaFollow
Gerald ALBAUM, University of New Mexico, and University of Texas, United StatesFollow
Shing Chung, Patrick POON, Lingnan College, Hong Kong

Document Type

Journal article

Source Publication

International Journal of Market Research

Publication Date

4-1-1999

Volume

41

Issue

2

First Page

227

Last Page

244

Abstract

This study examines the extent to which the theories of exchange, cognitive dissonance, self-perception and commitment/involvement, when used to design surveys, can influence potential respondents to participate in a survey. The results from an experiment involving a total of 403 subjects in Hong Kong and Australia expands what is known about the role played by theory by examining consumer responses to participation requests made on the basis of each theoretical framework. Specific results support the relatively high positive impact of two of the frameworks that has been reported in a study of research practitioners.

Print ISSN

00253618

Publisher Statement

Copyright © Market Research Society 1999

Language

English

Recommended Citation

Evangelista, F., Albaum, G., & Poon, P. (1999). An empirical test of alternative theories of survey response behaviour. International Journal of Market Research, 41(2), 227-244.