Web site localization in the Chinese market
Journal of Electronic Commerce Research
Chinese market, Content localization, Cultural customization, Translation quality, Website localization
After content analyzing 100 multinational companies' webpages for American and Chinese consumers respectively, this study validates Singh et al.'s  localization framework (i.e., cultural customization, content localization and translation quality) in the Chinese market and present best practices in localizing websites for the Chinese market.
Copyright © 2012 Journal of Electronic Commerce Research
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Chao, M. C.-h., Singh, N., Hsu, C.-C. V., Chen, Y. N., & Chao, J. (2012). Web site localization in the Chinese market. Journal of Electronic Commerce Research, 13(1), 33-49.