Title

Web site localization in the Chinese market

Document Type

Journal article

Source Publication

Journal of Electronic Commerce Research

Publication Date

1-1-2012

Volume

13

Issue

1

First Page

33

Last Page

49

Keywords

Chinese market, Content localization, Cultural customization, Translation quality, Website localization

Abstract

After content analyzing 100 multinational companies' webpages for American and Chinese consumers respectively, this study validates Singh et al.'s [2009] localization framework (i.e., cultural customization, content localization and translation quality) in the Chinese market and present best practices in localizing websites for the Chinese market.

Print ISSN

19389027

E-ISSN

15266133

Publisher Statement

Copyright © 2012 Journal of Electronic Commerce Research

Access to external full text or publisher's version may require subscription.

Full-text Version

Publisher’s Version

Recommended Citation

Chao, M. C.-h., Singh, N., Hsu, C.-C. V., Chen, Y. N., & Chao, J. (2012). Web site localization in the Chinese market. Journal of Electronic Commerce Research, 13(1), 33-49.