The effects of relationship governance mechanisms on relationship performance : how do relationship learning processes matter?
Document Type
Journal article
Source Publication
Journal of Marketing Channels
Publication Date
3-1-2007
Volume
14
Issue
3
First Page
5
Last Page
30
Keywords
relationship quality, communication, relationship performance, partial mediation
Abstract
Relationship governance improves performance and is considered as the key to the creation of competitive advantage in the twenty-first century. The extant literature examined the direct effect of relationship governance of commitment, consensus, and communication on relationship performance outcomes and hence ignored the intervening processes. The purpose of this study is to provide one of the first empirical tests of the intervening role of relationship learning processes (i.e., joint information sharing, sense-making, and memory-building) in the linkage between relationship governance mechanisms (i.e., commitment, consensus, and communication) and relationship performance (i.e., relational efficiency and relational effectiveness). By empirically exploring the notion of partial mediation of the effects of relationship governance through relationship learning processes, this study has opened up a fruitful avenue for future research on relationship marketing.
DOI
10.1300/J049v14n03_02
Print ISSN
1046669X
E-ISSN
15407039
Publisher Statement
Copyright © 2007 by The Haworth Press
Access to external full text or publisher's version may require subscription.
Full-text Version
Publisher’s Version
Language
English
Recommended Citation
Li, L.-y. (2007). The effects of relationship governance mechanisms on relationship performance: How do relationship learning processes matter? Journal of Marketing Channels, 14(3), 5-30. doi: 10.1300/J049v14n03_02