Title
Let's talk about it : factors influencing word-of-mouth content
Document Type
Journal article
Source Publication
Advances in Consumer Research
Publication Date
1-1-2013
Volume
41
First Page
115
Last Page
119
Abstract
The article presents abstracts of studies on factors influencing the word-of-mouth (WOM) content which include effect of early responses to a post to later responses by Rebecca Hamilton and colleagues, bias in what people talk by Evan Weingarten and Jonah Berger and impact of mobile devices versus desktop restaurant reviews by Nicholas Lurie and colleagues, presented at the 44th annual conference of the Association for Consumer Research (ACR) held in Chicago, Illinois from October 3-6, 2013.
Print ISSN
00989258
Publisher Statement
Copyright © Advances in Consumer Research, 2013
Access to external full text or publisher's version may require subscription.
Full-text Version
Publisher’s Version
Language
English
Recommended Citation
Chen, Y.-J., & Hamilton, R. (2013). Let's talk about it: Factors influencing word-of-mouth content. Advances in Consumer Research, 41, 115-119.
