A note on competitive supply chains with generalised supply costs
European Journal of Operational Research
Marketing, supply chain outsourcing, channel competition
This note generalises models from two influential papers in the theory of supply chain outsourcing under competition: McGuire and Staelin (1983) and Cachon and Harker (2002). The first paper studies the impact of competitive intensity on the outsourcing decision from the supplier's point of view for linear supply cost; the second paper examines the impact of supply economies of scale from the retailer's point of view when selling perfectly substitutable products. By considering competitive intensity and supply economies of scale simultaneously, we find that equilibrium channel structures are primarily determined by the competitive intensity, which is true even under supply diseconomies of scale; the key message in the second paper of scale economies driving retailer's outsourcing supply decision is highly dependent on the assumption of perfect substitutes. Our finding has no qualitative difference when either the suppliers or the retailers are modeled as the channel leader and make the outsourcing decisions.
Copyright © 2010 Elsevier B.V
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Atkins, D., & Liang, L. (2010). A note on competitive supply chains with generalised supply costs. European Journal of Operational Research, 207(3), 1316-1320. doi: 10.1016/j.ejor.2010.07.012