Supply chain relationships for customer satisfaction in China : interdependence and cooperative goals
Document Type
Journal article
Source Publication
Asia Pacific Journal of Management
Publication Date
6-1-2005
Volume
22
Issue
2
First Page
179
Last Page
199
Publisher
Springer New York LLC
Keywords
supply chain, goal interdependence, trust, continuous improvement, customer satisfaction
Abstract
This study develops a model based on Deutsch’s theory of cooperation and competition to clarify the supply chain relationships and interactions that contribute to customer satisfaction. Results of structural equation analyses suggest that organizations and suppliers and organizations and distributors who recognize each other’s importance develop cooperative rather than competitive and independent goals. With cooperative goals, they come to trust each other and work for continuous improvement; these relationships in turn result in the products and service that satisfy customers. Results were interpreted as suggesting that cooperative goals are an important basis for developing effective supply chain partnerships in Asia and perhaps in other regions as well.
DOI
10.1007/s10490-005-1254-0
Print ISSN
02174561
E-ISSN
15729958
Publisher Statement
Copyright © Springer Science + Business Media, Inc. 2005
Full-text Version
Publisher’s Version
Language
English
Recommended Citation
Wong, A., Tjosvold, D., & Zhang, P. (2005). Supply chain relationships for customer satisfaction in China: Interdependence and cooperative goals. Asia Pacific Journal of Management, 22(2), 179-199. doi: 10.1007/s10490-005-1254-0