The “elderly shop” project is a project for retired elderly who are commonly identified as recipients of care and assistance, to venture into business. It provides a platform for them to be actively engaged in productive activities. This project is based on the “self-financing” business model. With the elderly as role models other social groups such as housewives and non-engaged/unemployed youths are also enlisted to provide support to this project. Together they form the service team. The transfer of “know how” and consultative support provided by the business community and professionals enable this project to provide services to those who are less privileged. “Empowerment” and “transformation” are evident among the elderly in the process of providing services. The Elderly Shop project is a platform that helps to develop “social capital” and to foster community integration in the long run.
Leung, K. F. T. (2009). Inspiring the retirees towards active ageing: A case study of the elderly shop project (APIAS Monograph Paper Series No.14). Retrieved from Lingnan University website: http://commons.ln.edu.hk/apiasmp/14