Title
Business types, e-strategies, and performance
Document Type
Journal article
Source Publication
Communications of the ACM
Publication Date
5-1-2005
Volume
48
Issue
5
First Page
80
Last Page
86
Abstract
The identification of the e-strategies introduced by different companies, evaluation of their effectiveness by correlating them with company performance, and examination of strategy-performance on business type, are discussed. The Web site online financial reports of all Growth Enterprise Market (GEM) companies in 2001 were evaluated for three performance indicators such as profit margin, return on asset, and return on equity. To determine the effectiveness of all e-strategies, data on the extent of their implementation was regressed with e-commerce (EC) company performance data for a correlation analysis. A mojority of both EC and non-EC companies found these e-strategies important to their company performance.
DOI
10.1145/1060710.1060713
Print ISSN
00010782
Publisher Statement
Copyright © 2005 ACM Access to external full text or publisher's version may require subscription.
Full-text Version
Publisher’s Version
Language
English
Recommended Citation
Lai, V. S., & Wong, Bo. K. (2005). Business types, e-strategies, and performance. Communications of the ACM, 48(5), 80-86. doi: 10.1145/1060710.1060713
