Business types, e-strategies, and performance
Communications of the ACM
The identification of the e-strategies introduced by different companies, evaluation of their effectiveness by correlating them with company performance, and examination of strategy-performance on business type, are discussed. The Web site online financial reports of all Growth Enterprise Market (GEM) companies in 2001 were evaluated for three performance indicators such as profit margin, return on asset, and return on equity. To determine the effectiveness of all e-strategies, data on the extent of their implementation was regressed with e-commerce (EC) company performance data for a correlation analysis. A mojority of both EC and non-EC companies found these e-strategies important to their company performance.
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Lai, V. S., & Wong, Bo. K. (2005). Business types, e-strategies, and performance. Communications of the ACM, 48(5), 80-86. doi: 10.1145/1060710.1060713