Jumping into the mouth of the dragon : profits and perils for channel managers in the emerging China market
Document Type
Journal article
Source Publication
Journal of Marketing Channels
Publication Date
1-1-2008
Volume
15
Issue
2-3
First Page
95
Last Page
119
Keywords
China market, Corruption, Ethics, Guanxi, Legal and regulatory issues
Abstract
The purpose of this article is to consider some of the difficulties channel managers might find in conducting their business operations due to aspects of the social, legal, regulatory, and infrastructure frameworks that presently exist in the People's Republic of China (PRC). While this fast-growing economy is immensely attractive to marketers worldwide, and while the PRC is to be lauded for making recognizable improvements in these structural frameworks, there is still much to consider before companies enter this market as a sole or joint venture. One recommendation that emerges from this article is that if a foreign company-especially small to medium sized enterprises-cannot afford to lose all of the resources that it invests in the China market without bankrupting the home organization, then it should not enter this market.
DOI
10.1080/10466690802013825
Print ISSN
1046669X
Publisher Statement
Copyright © 2008 by The Haworth Press Access to external full text or publisher's version may require subscription.
Full-text Version
Publisher’s Version
Language
English
Recommended Citation
Herndon, N. C. (2008). Jumping into the mouth of the dragon: Profits and perils for channel managers in the emerging China market. Journal of Marketing Channels, 15(2-3), 95-119. doi: 10.1080/10466690802013825