A study on the impact of design attributes on E-payment service utility
Information & Management
E-payment service, Website design, B2C E-commerce, Perceived risk, Conjoint analysis
Prior research has shown how consumer perception, when risk is an important factor, may affect the adoption and the usage of E-payment service. Given this general knowledge, this study investigates the more specific issues of the mix of design attributes to drive consumer choice in using E-payment services. Using six design attributes defined by a group of practitioners and E-payment service users using the Delphi method, an online conjoint experiment is conducted. We find out how these design attributes may affect consumer choice under risk and the rank order of the magnitudes of their effects.
Copyright © 2016 Elsevier B.V. All rights reserved.
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See-To, E. W. K., & Ho, K. K. W. (2016). A study on the impact of design attributes on E-payment service utility. Information and Management, 53(5), 668-681. doi: 10.1016/j.im.2016.02.004