Understanding the rising Chinese consumer : an introduction
Journal of Consumer Behaviour: An International Research Review
The article discusses various reports published within the issue regarding China's rising consumer class, including one about the relationships between perceived value, customer satisfaction, switching costs, and repurchase behavior, and another one about superstitious behaviors and passive superstitious beliefs of consumers.
Copyright © 2008 John Wiley & Sons, Ltd
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Wang, C. L., & Cui, G. (2008). Understanding the rising Chinese consumer: An introduction. Journal of Consumer Behaviour, 7(6), 421-423. doi: 10.1002/cb.268