Identifying the benefits and challenges of using social media as a promotion tool for social enterprises

Presenter Information

Hiu-Kan, Ada WONG, Assistant Professor, Department of Marketing and International Business, Lingnan University, Hong KongFollow
Wing Lam, Felix TSE, Recent Graduate, Department of Marketing and International Business, Lingnan University, Hong KongFollow

Location

Lingnan University, Hong Kong

Start Date

11-3-2016 2:00 PM

End Date

11-3-2016 3:00 PM

Recommended Citation

Wong, H. K. A., & Tse, W. L. F. (2016, March). Identifying the benefits and challenges of using social media as a promotion tool for social enterprises. In International Symposium on Service-Learning: Network Strengthening for Service-Learning Regional Collaboration, Lingnan University, Hong Kong.