Date of Award
UG Dissertation (Restricted)
Dr. Feifei Zhou
Based on existing research showing the discursive practices of memes, an increasingly popular resource in online communication, on identity performance, this study focuses on localized memes in the Hong Kong context. The study examines the identity construction of Hong Kong university students through the multimodal practices of localized memes and social media functions. First, the notions of entextualization and resemiotization will be employed to analyze how multimodal resources on memes (code-mixing, code-switching, Kongish, and localized visual elements) contribute to identity construction. The study is followed by discussing how the “like” and “comment” functions on Instagram help the audience orient themselves to the group of local university students.
The copyright of this dissertation is owned by its author. Any reproduction, adaptation, distribution or dissemination of this thesis without express authorization is strictly prohibited.
Chan, C. T. (2023). Multimodality in localized memes: Online identity construction of Hong Kong university students (UG dissertation, Lingnan University, Hong Kong). Retrieved from http://commons.ln.edu.hk/eng_fyp/87