Question 3 : Why marketing is an important discipline and how it is instrumental to a company's success?
Department of Marketing and International Business, Lingnan University
Marketing forum : why study marketing? : What you need to be a CEO?
3:30 p.m. -- 5:00 p.m.
MBG01, Patrick Lee Wan Keung Academic Building, Lingnan University
Mr Weber Lo interacted with Mr Steve Tong to illustrate his CEO experiences. Demonstrably ahead of his peers in the same age group, participants at this Forum can expect to learn a lot from Weber regarding qualities and personalities that make up a successful CEO.
Lo, W., & Tong, S. (2010, March 30). Question 3: Why marketing is an important discipline and how it is instrumental to a company's success? [Video podcast].