Title

Developing organizational learning and marketing capabilities in social enterprises

Document Type

Presentation

Source Publication

17th International Conference on the Knowledge, Culture and Change in Organisations

Publication Date

4-20-2017

Publisher

Common Ground Research Networks

Abstract

This study aims at identifying factors that contribute to both social- and business performances of social enterprises, paying particular attention to the roles played by marketing capabilities and learning orientation.

Recommended Citation

Wong, A. H. K. (2017, April). Developing organizational learning and marketing capabilities in social enterprises. Paper presented at the 17th International Conference on the Knowledge, Culture and Change in Organisations, Darwin, Australia.

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