Title

Testing of the cross-cultural applicability of technology acceptance model : evidence from the PRC

Document Type

Conference paper

Source Publication

Information technology and organizations : trends, issues, challenges and solutions

Publication Date

1-1-2003

First Page

383

Last Page

386

Publisher

Idea Group Publishing

Abstract

Communication is an important part of organizational activities since employees in an organization need to communicate with each other and with external parties. In developed economies, computer-based communication technology (CMC), such as email, has successfully replaced traditional media as the cornerstone of office communication. However, CMC has not been used to the same extent in developing economics. Traditional communication channels still dominate in these countries with the People's Republic of China (PRC) no exception. Since technology acceptance theories have been developed in an individualistic, industrialized, western context, there is a pressing need to understand its generalizability to other cultures. It is the intent of this study to investigate user acceptance of email, a major CMC in an oriental cultural context, the PRC. The finding provides evidence on the applicability of Technology Acceptance Model (TAM) across cultures. Thus by investigating technology acceptance beliefs in a developing country with Chinese culture, the validity of TAM is enhanced. With an in-depth understanding of cross-cultural technology diffusion process and outcome, organizations will be in a better position to exploit the benefits of the new communication media, especially in culturally distinct non-western economies that are at the receiving end of technology transfer.

Additional Information

Paper presented at the International Conference of the Information-Resources-Management-Association, May 18-21, 2003, Philadelphia, Pennsylvania.

ISBN of the source publication: 159140066X

Recommended Citation

Huang, L. J., Lu, M. T., & Wong, B. K. (2003). Testing of the cross-cultural applicability of technology acceptance model: Evidence from the PRC. In Information technology and organizations: Trends, issues, challenges and solutions (pp. 383-386). Hershey: Idea Group Publishing.

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