Title

Business types, e-strategies, and performance

Document Type

Journal article

Source Publication

Communications of the ACM

Publication Date

5-1-2005

Volume

48

Issue

5

First Page

80

Last Page

86

Abstract

The identification of the e-strategies introduced by different companies, evaluation of their effectiveness by correlating them with company performance, and examination of strategy-performance on business type, are discussed. The Web site online financial reports of all Growth Enterprise Market (GEM) companies in 2001 were evaluated for three performance indicators such as profit margin, return on asset, and return on equity. To determine the effectiveness of all e-strategies, data on the extent of their implementation was regressed with e-commerce (EC) company performance data for a correlation analysis. A mojority of both EC and non-EC companies found these e-strategies important to their company performance.

DOI

10.1145/1060710.1060713

Print ISSN

00010782

Publisher Statement

Copyright © 2005 ACM Access to external full text or publisher's version may require subscription.

Full-text Version

Publisher’s Version

Language

English

Recommended Citation

Lai, V. S., & Wong, Bo. K. (2005). Business types, e-strategies, and performance. Communications of the ACM, 48(5), 80-86. doi: 10.1145/1060710.1060713

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