Understanding internet banking adoption and use behavior : a Hong Kong perspective
Document Type
Book chapter
Source Publication
Advanced topics in global information management
Publication Date
1-1-2006
First Page
308
Last Page
330
Publisher
IGI Global
Abstract
This study investigates adoption/use behavior within the context of Hong Kong Internet Banking services. A research framework based on the extended Technology Acceptance Model (TAM2) and Social Cognitive Theory is developed to identify factors that would influence the adoption and continue use of Internet Banking. Structural Equation Modeling (SEM) is employed to examine the entire pattern of inter-correlations among the eight proposed constructs, and to test related propositions empirically. A survey involving a total of 499 university students is conducted and confirmatory factor analysis used to determine the measurement efficacies. The results reveal that both subjective norm and computer self-efficacy indirectly play significant roles in influencing the intention to adopt Internet Banking. Perceived ease of use has a significant indirect effect on intention to adopt/use through perceived usefulness, while its direct effect on intention to adopt is not significant.
DOI
10.4018/978-1-59140-923-6.ch014
Publisher Statement
Copyright © 2006, Idea Group Inc. Access to external full text or publisher's version may require subscription.
Additional Information
ISBN of the source publication: 9781591409236
Full-text Version
Publisher’s Version
Language
English
Recommended Citation
Chan, S.-c., & Lu, M.-t. (2006). Understanding internet banking adoption and use behavior: A Hong Kong perspective. In M. G. Hunter & F. B. Tan (Eds.), Advanced topics in global information management (pp. 308-330). Hershey: IGI Global. doi: 10.4018/978-1-59140-923-6.ch014