Profiling EC internet presence : implications for e-commerce practice and research

Document Type

Journal article

Source Publication

International Journal of Management and Decision Making

Publication Date

1-1-2008

Volume

9

Issue

1

First Page

31

Last Page

42

Keywords

E-business models, E-Commerce, EC, Internet presence

Abstract

With the recent re-vitalisation of E-Commerce (EC), we collected a sample of 363 EC sites in order to better understand current EC practice. We examined two dimensions of EC internet presence: e-business models and website functional features. The emerging profile reveals the more dominant e-business models and the extent that various types of website functions are actually practiced. These profiles of practice are then discussed in conjunction with the evolution of EC research, which is analysed through a review of 315 EC research papers. We found not only a general match between EC practice and research, but also identified certain areas that demand more attention from researchers. The findings should help to leverage the EC management and foster the decision making in EC resources allocation.

DOI

10.1504/IJMDM.2008.016040

Print ISSN

14624621

Publisher Statement

Copyright © 2008, Inderscience Publishers. Access to external full text or publisher's version may require subscription.

Full-text Version

Publisher’s Version

Language

English

Recommended Citation

Kwan, I., & Teng, J. T. C. (2008). Profiling EC internet presence: Implications for e-commerce practice and research. International Journal of Management and Decision Making, 9(1), 31-42. doi: 10.1504/IJMDM.2008.016040

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