Title

Jumping into the mouth of the dragon : profits and perils for channel managers in the emerging China market

Document Type

Journal article

Source Publication

Journal of Marketing Channels

Publication Date

1-1-2008

Volume

15

Issue

2-3

First Page

95

Last Page

119

Keywords

China market, Corruption, Ethics, Guanxi, Legal and regulatory issues

Abstract

The purpose of this article is to consider some of the difficulties channel managers might find in conducting their business operations due to aspects of the social, legal, regulatory, and infrastructure frameworks that presently exist in the People's Republic of China (PRC). While this fast-growing economy is immensely attractive to marketers worldwide, and while the PRC is to be lauded for making recognizable improvements in these structural frameworks, there is still much to consider before companies enter this market as a sole or joint venture. One recommendation that emerges from this article is that if a foreign company-especially small to medium sized enterprises-cannot afford to lose all of the resources that it invests in the China market without bankrupting the home organization, then it should not enter this market.

DOI

10.1080/10466690802013825

Print ISSN

1046669X

Publisher Statement

Copyright © 2008 by The Haworth Press Access to external full text or publisher's version may require subscription.

Full-text Version

Publisher’s Version

Language

English

Recommended Citation

Herndon, N. C. (2008). Jumping into the mouth of the dragon: Profits and perils for channel managers in the emerging China market. Journal of Marketing Channels, 15(2-3), 95-119. doi: 10.1080/10466690802013825

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