Title

The use of channel integration as a strategic option : a study of Hong Kong clothing manufacturers

Document Type

Journal article

Source Publication

Asia Pacific Journal of Marketing and Logistics

Publication Date

1-1-1995

Volume

7

Issue

3

First Page

36

Last Page

58

Abstract

This paper explores the changes in Hong Kong clothing manufacturing firms regarding the development of vertical and horizontal channel integration as a strategic option in international marketing. Analyses of data suggested that Hong Kong clothing manufacturers are increasingly integrating forwardly by utilizing foreign based channel intermediaries, as well as establishing internalized export departments and overseas sales offices to handle their export functions. In addition, a dominant trend of horizontal integration exists in the form of expansion of outward processing facilities in southern China. Such developments aim to take advantage of the lower cost production so as to remain competitive with low cost producers from other less developed/developing countries.

DOI

10.1108/eb010265

Print ISSN

13555855

Publisher Statement

Copyright © Emerald Backfiles 2007 1995, MCB UP Ltd. Access to external full text or publisher's version may require subscription.

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