Title

Comparative ethical report card : a study of Australian and Canadian manager's perceptions of international marketing ethics problems

Document Type

Journal article

Source Publication

Journal of Business Ethics

Publication Date

1-1-1999

Volume

18

Issue

1

First Page

3

Last Page

15

Abstract

This research study sought to identify and categorize international marketing ethical problems that confront business managers in Australia and Canada. The study focused on ten major ethical problems developed from previous exploratory research. Managers from both countries indicate that the most frequently cited ethical problem is "gifts/favors/entertainment" and the most important ethical problem is "large-scale bribery". However, there exist significant differences in terms of rankings and mean values of frequency and importance ratings for other ethical problems.

DOI

10.1023/A:1006069506379

Print ISSN

01674544

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