Title

Acceptance of e-cash and usage implications of associated system : the case of mobile-online gaming services

Document Type

Book chapter

Source Publication

SCMIS 2010 : proceedings of 2010 8th international conference on supply chain management and information systems (conference theme: logistics systems and engineering), 6th-8th October 2010, Hong Kong, China

Publication Date

2010

Publisher

The Hong Kong Polytechnic University

Keywords

consumer psychologies, intrinsic motivation, electronic cash, mobile games, user studies

Abstract

This research explores the possible relationship between e-cash acceptance of end-users and their usage of associated end-of-supply-chain services. This information is invaluable to system designers at different stages of the supply chain, and especially to logistics information system designers. We investigate factors influencing the willingness to pay for and consume mobile-online gaming services given varying levels of availability and usage of electronic cash technology. A sample of 9299 cases was surveyed and collected in Hong Kong comparing the influence of electronic cash availability on the willingness to pay for and consume mobile-online gaming services controlling for gender, age and education level. Our research found that electronic cash technology had almost no influence on men's' game usage while for women, the availability of electronic cash was a significant enabler of online game usage, and that age affected the degree of influence - electronic cash technology use among children and adolescents had almost no influence on game usage, but was influential in motivating more game usage in older gamers. Differences in educational level also impacted the effect of electronic cash availability on game usage, with those at the extremes, gamers with a primary only, or post-graduate education responding that electronic cash had almost no influence on their game usage; while gamers with secondary or college education tended to have electronic cash usage profiles closer to the average across all users.

Publisher Statement

Copyright © 2010 by The Hong Kong Polytechnic University. Access to external full text or publisher's version may require subscription.

Additional Information

ISBN of the source publication: 9789623676960

Full-text Version

Publisher’s Version

Language

English

Recommended Citation

See-To, E. W. K., & Westland, J. C. (2010). Acceptance of e-cash and usage implications of associated system: The case of mobile-online gaming services. In SCMIS 2010: Proceedings of 2010 8th international conference on supply chain management and information systems (conference theme: logistics systems and engineering), 6th-8th October 2010, Hong Kong, China. Hong Kong: The Hong Kong Polytechnic University. Retrieved from http://ieeexplore.ieee.org/document/5681795/

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