Title

Location choice and entry mode of emerging market multinationals : a study of Chinese firms

Document Type

Journal article

Source Publication

Journal of International Marketing Strategy

Publication Date

Fall 2014

Volume

1

Issue

2

First Page

1

Last Page

12

Publisher

Modern Technology & Management Institute, Inc.

Keywords

foreign direction investment, location choice, entry mode, multinational corporations, China

Abstract

This study explores the location choice and entry mode strategies of emerging market multinationals. Based on the data from of 301 manufacturing firms from China, the results suggest that their location choice and entry mode strategies vary significantly across foreign markets and the type of foreign direct investment (FDI) operations. While Chinese firms pursue export opportunities in both developed and developing economies, they are more likely to engage in FDI operations in developed economies, including marketing, production, and research and development (R&D). Moreover, firm background variables and the host and home country institutional factors also affect their entry mode decisions. The findings have meaningful implications for understanding the internationalization of emerging market multinationals.

Print ISSN

21525307

Publisher Statement

Copyright © 2014 Modern Technology and Management Institute Inc., USA. Access to external full text or publisher's version may require subscription.

Recommended Citation

Cui, G., Chan, T.-S. & Zhang, Y. (2014). Location choice and entry mode of emerging market multinationals: A study of Chinese firms. Journal of International Marketing Strategies, 1(2), 1-12.

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