Title

Will mobile video become the killer application for 3G mobile internet? A model of media convergence acceptance

Document Type

Journal article

Source Publication

Information Systems Frontiers

Publication Date

7-1-2010

Volume

12

Issue

3

First Page

311

Last Page

322

Publisher

Springer New York LLC

Keywords

Digital media convergence, Media psychology, Mobile internet, Task-technology fit

Abstract

We propose and empirically test a model of user acceptance of digital media convergence. Integrating information system research, particularly the paradigm of task-technology fit and the platform-application dichotomy, and theories from media psychology and human-computer interaction, we theorize the fit between the content applications and the media platform as the key determinant of user evaluation and acceptance of digital media convergence. We empirically tested our theory in the context of mobile video entertainment services. Specifically, we hypothesize that both the duration of the video content (i.e., the characteristic of the content) and the attentional constraint of the mobile media platform (i.e., the characteristic of the media platform) jointly determine users' attentional involvement (i.e., reflecting the fit) in the video content. Such involvement in turn influences users' emotional enjoyment and satisfaction with the mobile video entertainment service. The empirical results support most of our hypotheses. Two key findings are: (1) in the case of media convergence, the attentional constraint of the target media platform significantly influences user experience during content delivery that may lead to the rejection of media convergence; and (2) the duration of the content interacts with both the attentional constraint of the media platform and the type of interruptions from the environment in determining attentional involvement and emotional enjoyment. We discuss the theoretical contributions and practical implications from our empirical findings. © Springer Science + Business Media, LLC 2008.

DOI

10.1007/s10796-008-9139-7

Print ISSN

13873326

E-ISSN

15729419

Publisher Statement

Copyright © Springer Science + Business Media, LLC 2008.

Access to external full text or publisher's version may require subscription.

Full-text Version

Publisher’s Version

Recommended Citation

Xu, X., Ma, W. W. K., & See-To, E. W. K. (2010). Will mobile video become the killer application for 3G mobile internet? A model of media convergence acceptance. Information Systems Frontiers, 12(3), 311-322. doi: 10.1007/s10796-008-9139-7