Title

The moderating role of income on consumers' preferences and usage for online and offline payment methods

Document Type

Journal article

Source Publication

Electronic Commerce Research

Publication Date

6-1-2014

Volume

14

Issue

2

First Page

189

Last Page

213

Publisher

Springer New York LLC

Keywords

Electronic cash, Income, Payment methods, Payment preferences

Abstract

In this paper we examine consumer attitudes towards a payment method, which is a key factor affecting the probability of completing a transaction offline and online. More specifically, we constructed a model that surveyed the offline and online usage of prepaid e-cash, debit cards, credit cards and cash. User perceptions of the attractiveness of e-cash and various traditional payment means were also empirically assessed. Consumer attitudes towards a payment technology were found to be influential on users' perceptions in both online and offline environments. User perceptions of offline purchases with a payment technology had significant and positive effects on the corresponding online usage perceptions. The effects of our research model are contingent on the income level of users. Our findings have significant implications, as they could help shed light on why consumers abandon their shopping carts and do not complete their transactions, which could potentially play a significant role when it comes to designing applications targeting sspecific consumer segments. © 2014 Springer Science+Business Media New York.

DOI

10.1007/s10660-014-9138-3

Print ISSN

13895753

E-ISSN

15729362

Publisher Statement

Copyright © 2014 Springer Science+Business Media New York.

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Recommended Citation

See-To, E. W. K., Papagiannidis, S., & Westland, J. C. (2014). The moderating role of income on consumers' preferences and usage for online and offline payment methods. Electronic Commerce Research, 14(2), 189-213. doi: 10.1007/s10660-014-9138-3