Title

A study on the impact of design attributes on E-payment service utility

Document Type

Journal article

Source Publication

Information & Management

Publication Date

7-2016

Volume

53

Issue

5

First Page

668

Last Page

681

Publisher

Elsevier BV

Keywords

E-payment service, Website design, B2C E-commerce, Perceived risk, Conjoint analysis

Abstract

Prior research has shown how consumer perception, when risk is an important factor, may affect the adoption and the usage of E-payment service. Given this general knowledge, this study investigates the more specific issues of the mix of design attributes to drive consumer choice in using E-payment services. Using six design attributes defined by a group of practitioners and E-payment service users using the Delphi method, an online conjoint experiment is conducted. We find out how these design attributes may affect consumer choice under risk and the rank order of the magnitudes of their effects.

DOI

10.1016/j.im.2016.02.004

Print ISSN

03787206

E-ISSN

18727530

Publisher Statement

Copyright © 2016 Elsevier B.V. All rights reserved.

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Recommended Citation

See-To, E. W. K., & Ho, K. K. W. (2016). A study on the impact of design attributes on E-payment service utility. Information and Management, 53(5), 668-681. doi: 10.1016/j.im.2016.02.004