Marketing to ethnic minority consumers : a historical journey (1932-1997)
Document Type
Journal article
Source Publication
Journal of Macromarketing
Publication Date
6-1-2001
Volume
21
Issue
1
First Page
23
Last Page
31
Publisher
Sage Publications, Inc.
Abstract
This study provides a historical survey of the research on ethnic minority consumers and related marketing issues and includes more than two hundred articles and books dated from 1932 to 1997. Quantitative analyses of longitudinal data reveal several historical transitions and the amount of research activities in various subject areas, thus providing an overview of the history and recent development in this area. Content analyses identify the key research topics, theoretical propositions, and empirical findings. It further explores directions for future research and provides suggestions for marketing educators, researchers, and practitioners.
DOI
10.1177/0276146701211003
Print ISSN
02761467
E-ISSN
15526534
Publisher Statement
Copyright © 2001 Sage Publications
Access to external full text or publisher's version may require subscription.
Full-text Version
Publisher’s Version
Language
English
Recommended Citation
Cui, G. (2001). Marketing to ethnic minority consumers: A historical journey (1932-1997). Journal of Macromarketing, 21(1), 23-31. doi: 10.1177/0276146701211003