Mainstreaming original Pilipino music
There exists a difference between international Original Pilipino Music (OPM) concerts that cater exclusively to an OFW audience, and those that engage with listeners beyond the Filipino diaspora, where consumer markets are defined not so much by a shared nationality, but a common interest in musical genre or style.
Until recently, most OPM concert tours in North America, Europe, and Asia have consisted of the former, largely fueled by mass OFW entertainment juggernauts such as The Filipino Channel (TFC).
The recent success of rock singer and TV personality Bamboo, who went on a sold-out world tour last month, demonstrates the crucial influence of mainstream media on OPM’s internationalization.
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De Dios, A. (2014, November 29). Mainstreaming original Pilipino music. Rappler. Retrieved from: http://www.rappler.com/move-ph/balikbayan/76210-mainstreaming-original-pilipino-music