Title

Digitized parody : the politics of egao in contemporary China

Document Type

Journal article

Source Publication

China Information

Publication Date

3-2010

Volume

24

Issue

1

First Page

3

Last Page

26

Publisher

Sage Publications Ltd.

Abstract

This article investigates egao—technology-enabled online parody in contemporary China. Egao is a site where issues of power struggle, class reconsolidation, social stratification, (online) community formation, and cultural intervention, along with the transformative power of digital technologies, intersect. Through an analysis of Hu Ge’s “The Bloody Case of a Steamed Bun,” we argue that egao provides an alternative locus of power, permitting the transgression of existing social and cultural hierarchies. Satiric and ludicrous in nature, egao playfully subverts a range of authoritative discourses and provides a vehicle for both comic criticism and emotional catharsis. As an individualized form of expression of the new digital generation, it also offers insight into the collective attitudes of the new class of netizens.

DOI

10.1177/0920203X09350249

Print ISSN

0920203X

E-ISSN

1741590X

Publisher Statement

Copyright © 2010 by SAGE Publications. Access to external full text or publisher's version may require subscription.

Full-text Version

Publisher’s Version

Recommended Citation

Gong, H. & Yang, X. (2010). Digitized parody: The politics of egao in contemporary China. China Information, 24(1), 3-26. doi: 10.1177/0920203X09350249