Yesterday once more? Autobiographical memory evocation effects on tourists' post-travel purchase intentions toward destination products
Document Type
Journal article
Source Publication
Tourism Management
Publication Date
8-2017
Volume
61
First Page
263
Last Page
274
Publisher
Pergamon Press
Keywords
Autobiographical memory, Product-destination congruity, Destination attachment, Purchase intentions
Abstract
When tourists return home from a remote tourism destination, it is not uncommon for them to encounter the destination's products being sold in their hometown. Autobiographical memory evocation is likely to affect their purchase intentions. This study aims to examine the effects of autobiographical memory evocation on behavioral responses. A conceptual model was developed to examine the causal relationships of product-destination congruity, travel satisfaction, autobiographical memory, evoked pleasure, destination attachment and purchase intention. Data were obtained from 342 tourists who had visited the heritage city of Lijiang, China. Autobiographical memory is found to lead to pleasure and a positive mood, higher levels of destination attachment, and greater purchase intentions for the product available in the tourist's hometown. Managerial implications are discussed.
DOI
10.1016/j.tourman.2017.02.014
Print ISSN
02615177
E-ISSN
18793193
Funding Information
This study was supported by the National Social Science Foun- dation of China (No. 15BGL092). {15BGL092}
Publisher Statement
Copyright © 2017 Elsevier Ltd. Access to external full text or publisher's version may require subscription.
Full-text Version
Publisher’s Version
Language
English
Recommended Citation
Yin, C.-Y., Poon, P. & Su, J.-L. (2017). Yesterday once more? Autobiographical memory evocation effects on tourists' post-travel purchase intentions toward destination products. Tourism Management, 61, 263-274. doi: 10.1016/j.tourman.2017.02.014