Title

Yesterday once more? Autobiographical memory evocation effects on tourists' post-travel purchase intentions toward destination products

Document Type

Journal article

Source Publication

Tourism Management

Publication Date

8-2017

Volume

61

First Page

263

Last Page

274

Publisher

Pergamon Press

Keywords

Autobiographical memory, Product-destination congruity, Destination attachment, Purchase intentions

Abstract

When tourists return home from a remote tourism destination, it is not uncommon for them to encounter the destination's products being sold in their hometown. Autobiographical memory evocation is likely to affect their purchase intentions. This study aims to examine the effects of autobiographical memory evocation on behavioral responses. A conceptual model was developed to examine the causal relationships of product-destination congruity, travel satisfaction, autobiographical memory, evoked pleasure, destination attachment and purchase intention. Data were obtained from 342 tourists who had visited the heritage city of Lijiang, China. Autobiographical memory is found to lead to pleasure and a positive mood, higher levels of destination attachment, and greater purchase intentions for the product available in the tourist's hometown. Managerial implications are discussed.

DOI

10.1016/j.tourman.2017.02.014

Print ISSN

02615177

E-ISSN

18793193

Funding Information

This study was supported by the National Social Science Foun- dation of China (No. 15BGL092).

Publisher Statement

Copyright © 2017 Elsevier Ltd. Access to external full text or publisher's version may require subscription.

Full-text Version

Publisher’s Version

Recommended Citation

Yin, C.-Y., Poon, P. & Su, J.-L. (2017). Yesterday once more? Autobiographical memory evocation effects on tourists' post-travel purchase intentions toward destination products. Tourism Management, 61, 263-274. doi: 10.1016/j.tourman.2017.02.014