Title

Globalization and hybridization in cultural products : the cases of Mulan and Crouching Tiger, Hidden Dragon

Document Type

Journal article

Source Publication

International Journal of Cultural Studies

Publication Date

1-1-2005

Volume

8

Issue

2

First Page

175

Last Page

193

Publisher

Sage

Keywords

Acculturalization, Crouching Tiger, Deculturalization, Globalization, Hidden Dragon, Hybridization, Mulan, Reculturalization

Abstract

Hybridization has become part of an ongoing trend in cultural production, with both the globalization and localization of the culture industry. Hybridization, however, is not merely the mixing, blending and synthesizing of different elements that ultimately forms a culturally faceless whole. In the course of hybridization, cultures often generate new forms and make new connections with one another. This study looks at two globally popular films that were adapted from Chinese works, Crouching Tiger, Hidden Dragon and Mulan, as examples to illustrate the complexity involved in hybridization and the implications that it has for the debate on the globalization of culture. It was found that 'deculturalization', 'acculturalization' and 'reculturalization' can be used to characterize the hybridization of cultural products and that often the producer, with his/her background, aspirations and work style, has a key role to play in deciding how these features are organized and manifested. Copyright © 2005 SAGE Publications.

DOI

10.1177/1367877905052416

Print ISSN

13678779

E-ISSN

1460356X

Publisher Statement

Copyright © 2005 SAGE Publications

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Recommended Citation

Wang, G., & Yeh, E. Y.-y. (2005). Globalization and hybridization in cultural products: The cases of Mulan and Crouching Tiger, Hidden Dragon. International Journal of Cultural Studies, 8(2), 175-193. doi: 10.1177/1367877905052416