Title

Managing opportunism in China : the roles of Guanxi, environmental uncertainty, and management culture

Document Type

Journal article

Source Publication

Journal of Global Marketing

Publication Date

4-4-2016

Volume

29

Issue

2

First Page

98

Last Page

111

Publisher

Routledge

Keywords

Culture, environmental uncertainty, effect size, guanxi, opportunism

Abstract

Opportunism is known to have detrimental effects on firm performance. Hence, this is important to investigate factors that reduce opportunism. This study aims to examine the effects of guanxi, environmental uncertainty, and management culture on opportunism in China. A questionnaire survey of 211 Chinese dealer companies reveals that guanxi reduces dealers' opportunism and this negative relationship is stronger among firms adopting a Chinese management culture. Environmental uncertainty shows positive effect on opportunism but the relationship is weakened by guanxi. The findings also suggest that the moderating effect of guanxi may be strengthened in the presence of a Chinese management culture.

DOI

10.1080/08911762.2016.1139223

Print ISSN

08911762

E-ISSN

15286975

Publisher Statement

Copyright © 2016 Taylor & Francis Group, LLC. Access to external full text or publisher's version may require subscription.

Full-text Version

Publisher’s Version

Recommended Citation

Wong, A. H. K., Tian, Y., & Poon, P. (2016). Managing opportunism in China: The roles of Guanxi, environmental uncertainty, and management culture. Journal of Global Marketing, 29(2), 98-111. doi: 10.1080/08911762.2016.1139223