Title

Cinema, femininity and economy of consumption

Document Type

Journal article

Source Publication

Economic and Political Weekly

Publication Date

10-26-1991

Volume

26

Issue

43

First Page

WS85

Last Page

WS86

Publisher

Economic and Political Weekly

Abstract

The aggressive neo-nationalism of our times produces and sanctions a new femininity which is targeted by a national market rather than merely regional ones. The conditions that create larger disposable incomes for certain sections and the proliferation of consumer goods construct also the new patrons of the visual image who see their innermost desires figured forth-as in Geetanjali, a 1989 Telugu film-in tales of enabling death, of a We to be lived solely in the present continuous.

Print ISSN

00129976

E-ISSN

23498846

Publisher Statement

Copyright © 1991 Economic and Political Weekly

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Full-text Version

Publisher’s Version

Recommended Citation

Niranjana, T. (1991). Cinema, femininity and economy of consumption. Economic and Political Weekly, 26(43), WS85-WS86.