Title

Culture and stereotype communication : are people from Eastern cultures more stereotypical in communication?

Document Type

Journal article

Source Publication

Journal of Cross-Cultural Psychology

Publication Date

4-1-2012

Volume

43

Issue

3

First Page

446

Last Page

463

Keywords

cross-cultural differences, stereotype communication, cultural dynamics, cultural strategy

Abstract

This article presents an ecological approach to communication of stereotype-relevant information. We propose that communicating more stereotype-consistent (SC) and less stereotype-inconsistent (SI) information is a default strategy used by Easterners to fulfill their culturally installed goal—namely, to maintain harmonious relationships with others. And communicating informative information (both SC and SI information, and even more SI information) is a default strategy used by Westerners to fulfill their culturally installed goal—namely, to be accurate. When Easterners and Westerners were asked to communicate a firsthand stereotype-relevant story to a purported (Study 1) and a real (Study 2) communication partner without specifying a clear communication goal, they resorted to their cultural default strategy. However, when they were instructed to have a clear communication goal indicating the inappropriateness of the use of the default strategy, their communication pattern changed (Study 3). Results are discussed in terms of societal constraints of individualistic and collectivistic societies.

DOI

10.1177/0022022110395138

Print ISSN

00220221

E-ISSN

15525422

Publisher Statement

Copyright © The Author(s) 2012

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Full-text Version

Publisher’s Version

Recommended Citation

Yeung, V. W. L., & Kashima, Y. (2012). Culture and stereotype communication: Are people from eastern cultures more stereotypical in communication? Journal of Cross-Cultural Psychology, 43(3), 446-463. doi: 10.1177/0022022110395138