Title

International business research in Asia

Document Type

Book chapter

Source Publication

Multinationals and global consumers : tension, potential and competition

Publication Date

11-1-2013

First Page

1

Last Page

12

Publisher

Palgrave Macmillan

DOI

10.1057/9781137307293.0005

Publisher Statement

Copyright © Palgrave Macmillan 2013

Access to external full text or publisher's version may require subscription.

Additional Information

ISBN of the source publication: 9781137307293

Full-text Version

Publisher’s Version

Recommended Citation

Makino, S., Chan, T. S., & Cui, G. (2013). International business research in Asia. In T. S. Chan & G. Cui (Eds.), Multinationals and global consumers: Tension, potential and competition (pp. 1-12). Basingstoke: Palgrave Macmillan. doi: 10.1057/9781137307293.0005