Document Type

Journal article

Source Publication

Journal of Mathematical Economics

Publication Date

11-1-2014

Volume

54

First Page

7

Last Page

21

Publisher

Elsevier

Keywords

Mechanism design, Nonlinear pricing, Short menu

Abstract

We study a mechanism designerís trade-off between the complexity level and optimality level of a mechanism. While our techniques apply to a much larger class of mechanism design problems, we restrict our presentation to Mussa and Rosen (1978) quality di§erentiation in which a monopolist restricts itself to o§ering a menu with at most a Önite number n of varieties. We prove that (i) the marginal beneÖt of adding one more variety is diminishing in n; (ii) the loss due to the restriction on the number of varieties is of order no more than 1=n2 ; (iii) the marginal beneÖt of adding one more variety is of order no more than 1=n3 ; and (iv) o§ering only two varieties can make more than two-third of the potential proÖt that can be made by the second best o§ering. Roughly speaking, our analysis predicts that the monopolist should very plausibly o§er only a small number of varieties in the menu

DOI

10.1016/j.jmateco.2014.08.002

Print ISSN

03044068

E-ISSN

18731538

Publisher Statement

Copyright © 2014 Elsevier.

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Full-text Version

Accepted Author Manuscript

Recommended Citation

Wong, A. C. L. (2014). The choice of the number of varieties: Justifying simple mechanisms. Journal of Mathematical Economics, 54, 7-21. doi: 10.1016/j.jmateco.2014.08.002