Title

Self-discrepancy and consumer responses to counterfeit products

Document Type

Book chapter

Source Publication

Multinationals and global consumers : tension, potential and competition

Publication Date

11-2013

First Page

207

Last Page

224

Publisher

Palgrave Macmillan

Abstract

Counterfeiting is the production and sale of a fake product that is seemingly identical to an original brand-name product. International trade in counterfeit goods has shown a steady increase in the new millennium, totaling an estimated 475 billion a year, or nearly 8% of world trade (International Anti-counterfeiting Coalition, 2008). This increase in the buying and selling of counterfeit products continues to gain ground despite global efforts by governments, enforcement agents and intellectual property rights–holders to stop counterfeiting and piracy. The anti-counterfeiting forces seem to be fighting a losing a battle, as consumers often knowingly purchase counterfeits (Nia and Zaichkowsky, 2000). Therefore a clear and actionable understanding of the motivations underlying consumers’ purchase of counterfeits is necessary to influence counterfeit consumption behavior (Wilcox, Kim and Sen, 2009).

DOI

10.1057/9781137307293.0017

Publisher Statement

Copyright © Palgrave Macmillan 2013

Access to external full text or publisher's version may require subscription.

Additional Information

ISBN of the source publication: 9781137307293

Full-text Version

Publisher’s Version

Recommended Citation

Peng, L., Wan, L. C., and Poon, P. S. (2013). Self-discrepancy and consumer responses to counterfeit products. In T. S. Chan & G. Cui (Eds.), Multinationals and global consumers: Tension, potential and competition (pp. 207-224). Basingstoke: Palgrave Macmillan. doi: 10.1057/9781137307293.0017