Title

Mediating nationalism and modernity : the transnationalization of Korean dramas on Chinese (satellite) TV

Document Type

Book chapter

Source Publication

East Asian pop culture: Analysing the Korean wave

Publication Date

2008

First Page

53

Last Page

70

Publisher

Hong Kong University Press

Keywords

Hunan Satellite TV, Korean drama, Korean wave, transnationalization, Chinese TV, East Asian media flows

Abstract

This chapter shows how Hunan Satellite TV, a regional station in the People Republic of China (PRC), succeeds in using Korean media as a vehicle to establish its footprint in the competitive national TV media space. The case of Hunan Satellite TV throws light on the dynamics that mediate the local with the national via the transnational, in an increasingly intensified “globality” where the development of communication technologies and the rise of East Asian media flows enable “local” or “regional” players to escape subordination to the national center. It then investigates how the local media plays a role in the transnationalization of the Korean wave, in the process of struggling for survival and success in a complex national and geo-political context where multiple political, economic and cultural forces converge. The case of importing Korean dramas revealed the process of how the local “transnationalizes” foreign media products to enhance its local national status: exploiting the indigenous, negotiating the political and the national, and fabricating the modern.

DOI

10.5790/hongkong/9789622098923.003.0004

Publisher Statement

Copyright © 2008 Oxford University Press.

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Additional Information

ISBN of the source publication: 9789622098923

Full-text Version

Publisher’s Version

Recommended Citation

Leung, L. (2008). Mediating nationalism and modernity: The transnationalization of Korean dramas on Chinese (satellite) TV. In B. H. Chua & K. Iwabuchi (Eds.), East Asian pop culture: Analysing the Korean wave (pp.53-70). doi: 10.5790/hongkong/9789622098923.003.0004