Title

Rating with confidence : how rating scales affect future wom behavior

Document Type

Book chapter

Source Publication

ACR Conference Proceedings: NA-Advances in Consumer Research (Volume 42)

Publication Date

2014

First Page

430

Last Page

431

Publisher

Association for Consumer Research

Abstract

It is fairly well accepted that WOM impact the receivers of social information, however there has been far less research to understand its effect on the information providers. How might the process of providing a product rating affect one’s subsequent behavior? For example, will product reviewers behave differently if they offer their rating score on a 2-pt vs. on a 5-pt rating scale?

Publisher Statement

Copyright © 2015 The Association for Consumer Research.

Access to external full text or publisher's version may require subscription.

Full-text Version

Publisher’s Version

Recommended Citation

Godes, D., & Chen, Y.-J. (2014). Rating with confidence: How rating scales affect future wom behavior. In J. Cotte & S. Wood (Eds.), ACR Conference Proceedings: NA-Advances in Consumer Research (Volume 42) (pp.430-431). Duluth, MN : Association for Consumer Research. Retrieved from http://www.acrwebsite.org/volumes/1017952/volumes/v42/NA-42