Title

Differences in marketing managers' decision making styles within the Asia-Pacific region : implications for strategic alliances

Document Type

Journal article

Source Publication

Journal of Global Marketing

Publication Date

12-1-2008

Volume

21

Issue

1

First Page

63

Last Page

78

Keywords

Asia-Pacific region, Management styles, Marketing decision makers, Strategic alliances

Abstract

Marketing managers around the world are being asked to work with foreign counterparts as never before, but with limited success. This requires integration of decision making styles. The purpose of this study is to apply a management style of decision making measurement technique to selected countries of the Asia-Pacific region to determine the extent of differences in decision-making style among marketing managers. This study surveys marketing managers within Australia, Hong Kong, The Philippines, Vietnam, New Zealand, and China. Within each country different sampling processes and modes of data collection were used by locally-based associates of the researchers, as appropriate for the country. The study results indicate that substantive differences do exist between marketing managers from different cultural/national backgrounds within the Asia-Pacific region and these managers differ in their decision-making styles from managers in other parts of the world.

DOI

10.1300/J042v21n01_06

Print ISSN

08911762

E-ISSN

15286975

Publisher Statement

Copyright © 2008 Taylor & Francis

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Full-text Version

Publisher’s Version

Recommended Citation

Albaum, G., Herche, J., Yu, J., & Evangelista, F. (2008). Differences in marketing managers' decision making styles within the Asia-Pacific region: Implications for strategic alliances. Journal of Global Marketing, 21(1), 63-78. doi: 10.1300/J042v21n01_06