Title

Understanding the rising Chinese consumer : an introduction

Document Type

Journal article

Source Publication

Journal of Consumer Behaviour: An International Research Review

Publication Date

12-1-2008

Volume

7

Issue

6

First Page

421

Last Page

423

Abstract

The article discusses various reports published within the issue regarding China's rising consumer class, including one about the relationships between perceived value, customer satisfaction, switching costs, and repurchase behavior, and another one about superstitious behaviors and passive superstitious beliefs of consumers.

DOI

10.1002/cb.268

Print ISSN

14720817

E-ISSN

14791838

Publisher Statement

Copyright © 2008 John Wiley & Sons, Ltd

Access to external full text or publisher's version may require subscription.

Full-text Version

Publisher’s Version

Recommended Citation

Wang, C. L., & Cui, G. (2008). Understanding the rising Chinese consumer: An introduction. Journal of Consumer Behaviour, 7(6), 421-423. doi: 10.1002/cb.268