Title

Partnering with suppliers for customer satisfaction

Document Type

Journal article

Source Publication

Journal of General Management

Publication Date

Winter 1-1-2001

Volume

27

Issue

2

First Page

81

Last Page

91

Abstract

This article aims to develop a model for companies to achieve customer satisfaction through partnering with their suppliers. The model argues that the theory of cooperation and competition can guide companies to make partnering relationships with suppliers successful and that the successful partnering efforts would help companies achieve customer satisfaction. The three sets of variables to the model. These are factors for successful partnering efforts, variables on the partnering relationships and operations, and the outcome of the partnering relationships and operations. The model suggests that companies need to change their perceptions on the role of suppliers and recognize the usefulness of their suppliers in improving customer satisfaction.

Print ISSN

03063070

E-ISSN

17596106

Publisher Statement

Copyright © The Braybrooke Press Ltd 2001

Recommended Citation

Wong, A. (2001). Partnering with suppliers for customer satisfaction. Journal of General Management, 27(2), 81-91.

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